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03/12/2007

Poll: Likely contains more bias than if conducted 'by us'

by Jeremy Hooper

The Culture and Media Institute -- a conservative think tank of which our old buddy Robert Knight is now a part -- is touting results from a new poll (pdf) that suggests a large majority of Americans think "the nation is in a moral decline." Beyond that, our ol' two step pardners at Americans For Truth are highlighting a section of the poll showing that 49% of Americans believe homosexuality is wrong and 61% are opposed to gay marriage.

But here's what neither will tell you:

--Fabrizio, McLaughlin & Associates, the organization that conducted the poll, is not an independent, but rather a Republican polling firm. Tony Fabrizio was a strategist with Bob Dole's '96 presidential campaign. In 2000, the firm itself was under the employ of Mark Earley, conservative candidate for Virginia governor

-In FMA's mission statement, it says: "Our goal is to ensure that the perceptions that surround our clients and influence their stakeholders are consistent with reality and our clients' desired business or political objectives." Consistent with reality AND our clients' desired political objectives? Hmm...

--FMA collected data from a total of 2,000 American citizens aged 18 or older, 1,000 by telephone and 1,000 over the Internet. But here's the thing: The site and manner in which the 1,000 Internet respondents were polled is suspiciously unrevealed. A poll on G-A-Y would surely garner different results than a poll placed on The Conservative Voice.

--To the question "Are you liberal, moderate, or conservative in your
political beliefs?" here was the total breakdown:

Picture 8-33

And while the liberal percentage does tend to go along with other polling data, the "moderate" and "conservative" percentages would seem to be out of step with the nation. According to a 2005 Harris poll, the breakdown in every decade for the past 30+ years has shown "moderates" represented in the 40-ish percentile, with "conservatives" in the 30s.

And we're sure there's more. To conduct your own research, the poll is linked below. While you're doing that, we're gonna go see if just maybe we can conveniently get MoveOn.org or the Human Rights Campaign to tell us what we want to hear.

The National Cultural Values Survey [CMI (pdf)]

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