RECENT  POSTS:  » NOM spends six figures on North Carolina's Hagan/Tillis US Senate race » Idaho wedding venue can be discriminatory so long as it sticks to new business model » Sunday in Houston: Activists mad that churches were noted for their politicization head to a church—to politicize » Lisa Kudrow thinks my website title is modest, at best » Do you take this man to be your lawfully wedded mission of destruction? » MassResistance's hilarious fourteen-point plan for reinstating marriage discrimination: Get really, really nasty » Concerned Women For America finally learns to call out anti-gay rhetoric » 'Rivka Edelman' responds to me via one of the most bizarre comments I've ever read » Just going to another vendor isn't always easy, isn't good basis for sound policy » Pat Robertson: People who believe in fair nondiscrimination law are 'terrorists, radicals, and extremists'  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

05/01/2007

Video: Wherein we fall victim to viral marketing strategy

by Jeremy Hooper

We're late getting to this. That's mainly because we're two episodes of "Heroes" behind, so we didn't see this commercial when it aired last night during that NBC show:

The gist of the ad is, of course, a pointed attack at eHarmony's non-allowance of same-sex pairings. And the "come as you are" part -- well, that's of course a reference to the 1992 Nirvana song of the same name, and more specifically the lyrics, "The choice is yours. Don't be late."

Right? What else could it be? "Come as you are" -- we fail to see any other obvious plays on words there!

To read more about the company's marketing strategy, click the link below. We recommend that you conjure up a mental image of the later Kurt Cobain while you read, and think about his come as you are.

Chemistry.com Paints Rival as 'Heartbreak Hotel' [Brandweek]

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

BRILLIANT! Hahahah!!! I love it!

Posted by: Dash | May 1, 2007 5:55:36 PM

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails