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05/13/2008
Poll: For businesses, queer sensibility makes cents
Gay folks like companies that include them as part of their acknowledged customer base. Bravo, Apple, Showtime, HBO, Absolut, and Levi's are companies that fit that bill, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung are ones that trend toward the less gay-friendly side of things. These and more findings have just been released in the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study.
After the jump is the hard polling fact sheet, for those who like their data raw:
No word if any businesses will learn from the data and ratchet up their gay outreach. Though we do hear a rumor that one of the companies mentioned is planning on changing their name to Duncan Digs Nuts.
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