RECENT  POSTS:  » Video: 'PBS NewsHour' shows stark, cruel stakes of marriage fight; entitlement of opponents » FRC launches new site: 'Freedom' to discriminate against LGBT people, so long as you say 'my religion' » Own worst enemies: Anti-gay activists make opening statements on SCOTUS steps » Video: Media outlet that primarily backs anti-equality Republicans faults pro-equality Democrat for listening, learning, growing » Video: Scenes from the self-defeating extremist parade that was NOM's #March4Marriage » Video: Equality versus NOM #march4marriage supporter who thinks we're 'so unnatural' » Own worst enemies: Anti-equality movement shows true animus on steps of Supreme Court » Video: America is ready for the freedom to marry » READ: Very anti-gay crew vows to never recognize civil marriage equality (even though they so will or face penalties) » NOM #March4Marriage coalition partner, religious liaison: 'Homosexuality is behavior and choice...immoral'  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

05/13/2008

Poll: For businesses, queer sensibility makes cents

by Jeremy Hooper

200805131440Gay folks like companies that include them as part of their acknowledged customer base. Bravo, Apple, Showtime, HBO, Absolut, and Levi's are companies that fit that bill, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung are ones that trend toward the less gay-friendly side of things. These and more findings have just been released in the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study.

After the jump is the hard polling fact sheet, for those who like their data raw:


No word if any businesses will learn from the data and ratchet up their gay outreach. Though we do hear a rumor that one of the companies mentioned is planning on changing their name to Duncan Digs Nuts.

Bravo, Apple, Showtime, HBO, Absolut, and Levi's Deemed Most Gay-Friendly Brands, According to Major Gay & Lesbian Consumer Study [PR Newswire]

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails