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Brit viewers protect sanctity of white, creamy substances

by Jeremy Hooper

It's sort of an old story at this point, but we'd be remiss if we didn't mention that the Heinz Co. has pulled this gay-inclusive British mayonnaise commercial...

...because of viewer complaints:

Heinz pulls mayo ad after complaints [AP via Google]

Love. Family. Cute kids. Domestic focus. Why it's a good thing the Brits won't have to be subjected to such controversial subject matter. Everyone knows that mayo is only fit to be sold by those who think gay families could never cut the mustard. Thanks for protecting the good of British society, Heinz! [::eye roll, head shake, shopping list reevaluation::]

We'll have to wait and see how the company next caves to consumer pressure, selling out a portion of their customer base in the process. But our prediction: They'll change the name of ketchup so as to not offend those who staunchly refuse to catch up with the times.

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Your thoughts

Just goes to show you there's no escaping the fundies. Can we move up the date on that whole rapture nonsense? Things might get a little better here without them all, don't you think?

Posted by: Musicguy | Jun 24, 2008 5:12:34 PM

You should check out

Posted by: David North | Jun 25, 2008 7:33:18 AM

The ad has nothing to do with gay parenting. The message is that using their product is like having your own deli chef in the kitchen. However, they did not really make that clear at all so it looks like it is a gay couple. I was pleasantly surprised when I saw the ad and I like what they are trying to say. The ad passed the regulator and was never going to be aired around children's TV because it advertises a product classified as fastfood/unhealthy.

Posted by: Dutchcloggie | Jun 25, 2008 11:59:46 AM

Hmm...Well, I'm in the camp that thinks the ad absolutely has a gay level, the likes of which should not be denied. It's absurd to think audiences wouldn't relate to it in that way.

Posted by: G-A-Y | Jun 25, 2008 12:42:23 PM

it wasn't even about a gay couple, but only a funny and cute ad censored by a bunch of bigots! BOYCOTT HEINZ! let them hear us! write an email to with copy to,, and

subject: Censoring of Heinz Deli Mayo TV ad

dear mr. or mrs. i’m really disappointed, why did you remove the Heinz Deli Mayo TV ad made by BBDO only because a bunch of sick homophobes pressured you to do that? you are endorsing a homophobe agenda and i won’t buy any of your products again until you repair the damage you have done. you have lost one customer, and i’m pretty sure i won’t be the only one. have a nice day xxxxxx

and sign the petition too:

we are a lot more than 200 sick homophobes, and they have lost us as customers!

Posted by: NORA | Jun 28, 2008 4:58:46 PM

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