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09/15/2008

Gayness officially linked to genes jeans

by Jeremy Hooper

200809150941Levi's has announced a partnership with the Logo network, wherein the jeans company will will team with the gay cabler for promotions, events, and social media initiatives. Called "Logo Unbuttoned," the campaign will also include a Saturday late night programming block called “Saturday Nights Unbuttoned Presented by Levi’s,” in which the network will present series like "The L Word" and "The Big Gay Sketch Show" with little to no editing.

The NY Times has more:

Levi’s, Unbuttoned and Out of the Closet [NY Times]

News that's exciting for gays who enjoy corporate support and/or Bette Porter's unedited cursing. A far less exciting development for those social conservatives who are sick of having their eyebrows' raised by a certain Levi's decision to get in bed with a certain entity:

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