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Continued Pepper dining causes school to sneeze

by Jeremy Hooper

You know how the "yes on 8" crowd has been using Pepperdine University's name in its anti-gay TV spots? Yea, well according to a new letter that has surface online, University president Andrew Benton still ain't happy about the way the whole thing has shaken down:

EXCERPTS: Just prior to running a second ad, the campaign announced to us that in their opinion it would be more effective if Pepperdine's name was back in. They added a disclaimer, albeit so small and bare, that most do not see it. It was not the language which we had suggested. They did not ask us; they told us what they were going to do, and they did it.
We regret when anyone supposes that we are inappropriately involved in a political issue when we are not. We will take whatever measures we deem appropriate to correct the misunderstanding.

FULL LETTER: Pepperdine still unhappy with prop. 8 ads [Justin McLachlan]

Bottom line: "yes on 8" could have stopped this misunderstanding if they wanted. But rather than honor the school's requests, they have continued to prominently feature the connection with the school, with a clarifying line that is laughably small:


Nobody sees that. People quite rightfully see this as a Pepperdine-branded ad, which is CLEARLY what the anti-gay side wants. They want the prestige that surrounds this institute of higher learning to lend a measure of credence to their claims. And if that means causing an unnecessary burden for a school that has explicitly asked to remain politically neutral? So be it.


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Your thoughts

However, Pepperdine is in fact a right-wing institution. It deserves to be associated with intolerant nutcases.

Posted by: Roy | Oct 16, 2008 7:47:08 PM

Nothing from those deceitful bastards surprises me! I would like to see Pepperdine issue some strongly worded Opinion pieces where they decry the usage of their name by the H8 factions. Make it politically incendiary to falsely link the university with their campaign.

Posted by: Dick Mills | Oct 16, 2008 7:54:38 PM

LEGAL takes time....there is no time. I am glad the President stepped up to attempt to nullify the illegal use of Pepperdine's name in a political campaign...makes you wonder if he doesn't have someone gay in his family to be so brave! I wrote a comment after mclaclan's blog.

Posted by: LOrion | Oct 17, 2008 11:16:13 AM

"However, Pepperdine is in fact a right-wing institution"

Honestly, Roy, for this particular situation I like that they are who they are. it totally eliminates the claims that this is a "liberal' college.

Posted by: G-A-Y | Oct 17, 2008 11:20:39 AM

Aparantly "whatever measures we deem appropriate" equals "do nothing at all other than issue a letter directed ONLY to the alumi and parents."

An emergency injunction could have the Pepperdine reference pulled from the air by lunchtime if they really wanted to.

Posted by: Timothy | Oct 17, 2008 1:49:28 PM

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