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For those who bolted: You might wanna reconsider Bolthouse

by Jeremy Hooper

You might remember that back in the summer, the news that William Bolthouse donated $100,000 to California's marriage ban. You might also remember that this donation led to an intense period of speculation regarding the role (or lack thereof) that Mr. Bolthouse now plays in the juice company he founded, Bolthouse Farms. And you might be aware that the donation led some gay folks to boycott the juice company altogether, and most every gay who was aware of the matter to at least express hesitancy before choosing that particular brand.

200810090948Well folks, it seems that we are all now free to pick up a bottle of Bolthouse-brabded carrot juice without hesitancy. That's because the company has taken considerable strides to distance itself from both the founding Bolthouse and the unfounded bias:

Californians Against Hate to end boycott against Bolthouse Farms in fight over gay marriage [LA Times]

Smooth(ie) move, juicy biz!

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Your thoughts

Good work guys...yup with the power to affect their bottom line most businesses ...except Exxon...but then how could we affect their bottom line! will do the right thing.
Love how the newspaper article did attribute the effect to the BLOGOSPHERE!!! Go get'em all. Now how do we get the Mormon church back...oh yeah BOYCOTT UTAH anything! especially conventions and travel!

Posted by: LOrion | Oct 9, 2008 11:05:17 AM

Hey great, I always liked their juice! :-P (I never really banned it, but I can say it's been FOREVER since I've had it!)

Posted by: Chris (in Columbus) | Oct 9, 2008 4:04:42 PM

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