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02/02/2009

GetToKnowUs(ButNotDuringThe)First(Down).org

by Jeremy Hooper

200902021347We've already lived through one controversy involving the Get To Know Us First organization, with Los Angeles ABC affiliate initially rejecting then eventually accepting 30-second ad spots that feature gay families. But now these same ads are embroiled in another bit of nonsense, this time with L.A.'s NBC affiliate:

LOS ANGELES, SUNDAY, FEBRUARY 1, 2009 –Los Angeles NBC affiliate KNBC refused to air a paid ad produced by GetToKnowUsFirst.org featuring a gay family and supporting marriage equality during Super Bowl programming. KNBC stated that it had shown the ad to the legal department of the National Football League (NFL), which rejected it for being “advocacy,” a category they claim to exclude. Despite this policy, other advocacy ads aired multiple times throughout the day’s NFL-controlled programming. Among the advocacy ads which did air were PSAs for TobaccoFreeCA.org and DontBeAnAsterisk.org, an anti-steroids advocacy campaign.
Super Bowl Ad Featuring Gay Family Rejected by KNBC [GLAAD]

Ugh, how boring. Another outlet using a lame excuse to drag their feet on this benign ad, with another too little/too late apology inevitably in their pipeline. It's all so tiresome.

But then again, here we are talking about it. Many others are talking about it. The ad gets free air time out of it. So come to think of it, maybe getting rejected by local TV stations is our new Stonewall.

**The "controversial" ad:

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

The ads are great. I for one think we more technically minded ought to resort to a little over-the-air hijacking. Put it this way, signals start somewhere. All you have to to do is get there and insert YOUR content.

A bit simplistic but it can be done.

Posted by: Tony P | Feb 2, 2009 2:48:49 PM

While I don't see the big deal about this ad, the only thing I can say is that they also refused to run an anti-abortion ad...

Now, mind you, I don't equate anti-choice with happy homo love, by any means...I like this ad and think it's really beneficial for many people...but if you complain that they didn't show this ad, you're also siding with the AFA (cringe) in their bitchfest regarding the NHL's decision to not run the anti-choice ad.

Smoking and steroids have no real "ethical" side...yes, they're advocacy but I think everyone agrees that smoking is bad, everyone agrees that taking steroids is bad...there's so much controversy about things like abortion and (sadly) homosexuality, I don't think the NHL wanted to ruffle any feathers in that area, and honestly...part of me can't blame them. It's football, ya know? I don't want to see pro-life ads during halftime while I'm chugging a beer and housing some wings. I just want to enjoy the game.

That's not to say I don't support gay marriage and gay families and all of that. I do, 110%...I just kind of agree that a football game isn't exactly the time I want to be thinking about those big issues, you know?

Plus, it pissed off the AFA. No greater satisfaction than that. Come on!

Posted by: Stef | Feb 2, 2009 3:29:35 PM

Also, I'm a moron and kept typing "NHL" instead of "NFL" because I was looking up a schedule for the Islanders. HA! My bad!

Posted by: Stef | Feb 2, 2009 3:30:15 PM

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