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Failing boycotts: The choice of a past generation

by Jeremy Hooper

And now for a segment we like to call:


Let's get started, shall we?

These were the stock prices on the week that the American Family Association announced their boycott of Pepsico and all related products:


And here now is Pepsico's last close before the holiday break:

Picture 7-181

These latest ones? Yea, they would be more. And as of 3:15 today, the company's stock is hovering around 57.01. This despite the AFA's newly posted video wherein, in a last ditch effort to save their failing boycott, they attempted to exploit Pepsico's support for various gay pride parades.

So it would seem that when it comes to summer consumption, the American consumer is much more entice by an icy cold bottle of carbonated syrup than they are a frigid can of anti-gay bullcrap. There is hope for us yet.

Pepsico, Inc. [Yahoo! Finance]

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Your thoughts

The key is that just because the share price went up doesn't mean it's performing well, but in this case Pepsico is actually outperforming the Dow.

Take that AFA!

Posted by: Dale | Jul 6, 2009 5:58:21 PM

Yay! Of course, I'm probably personally responsible for a good deal of it because I *love* Diet Pepsi, but yay anyway!

If Don Wildmon saw the really cute butch woman who fills my office's Pepsi machines, he'd stroke out.

Posted by: GreenEyedLilo | Jul 6, 2009 7:29:58 PM

I used to be a Coca-Cola drinker until the large pro-homophobia advocacy group, AFA, announced its boycott. Since then, I have only purchased Pepsi, even when it costs more. As long as militant anti-gay activists continue trying to impose their religious beliefs on Pepsi, I will continue to purchase it. If they continue long enough, I will turn into a permanent Pepsi drinker which is exactly what they do not want.

Posted by: Michael | Jul 6, 2009 11:43:53 PM

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