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09/29/2009

All this and Andy Rooney's gay cousin

by Jeremy Hooper

Wish "60 Minutes" would air Morely rather than Lesley LGBT-centric coverage? Well fret not, my fellow homo journo lovers, for here! networks and The Advocate are teaming up for a show where it won't be Safer to Stahl on gay rights coverage:

here-advocateThe Advocate, the world’s leading LGBT news source, announces the launch of a television newsmagazine. Pre-production of the new program begins today, and the first installment premieres on here! Networks, America’s premium gay and lesbian television network, and on Advocate.com and Gay.com in 2010.

“Forty-two years ago The Advocate began as a small yet influential newsletter. Over the years the publication expanded its voice and soon became the nation’s LGBT news source of record,” said Stephen Macias, Here Media’s Executive Vice President and General Manager. “Adding a monthly televised news program bolsters The Advocate’s ability to engage an entirely new audience. Additionally, the new content and format create exciting advertising and sponsorship opportunities further integrating The Advocate and Here Media’s other prominent LGBT brands.”

In the vein of 60 Minutes, The Advocate’s television newsmagazine shares the brand’s new editorial direction—dedicated to examining current news, political, lifestyle, and cultural trends. The Advocate’s Editor in Chief, Jon Barrett, will host each episode, and The Advocate’s Senior Editors will file on-air reports, including compelling profiles and investigative segments.
Additionally, contributing journalists will lend expert commentary and opinion.

Kinda cool, right? And now that Logo has completely dropped its on-air news division, it's certainly an open playing field. One that we're thrilled to hear that here! considers worthwhile.

We just hope that don't use that same ticking clock. When it comes to that particular timepieces odd creepiness, we're fully enrolled in t
he Angela Chase school of thought.

*Full release:

The Advocate Launches Television Newsmagazine

Iconic gay news brand expands its reach with a monthly televised newsmagazine exclusively for here! Networks, Advocate.com, and Gay.com

September 29, 2009 (LOS ANGELES—The Advocate, the world’s leading LGBT news source, announces the launch of a television newsmagazine. Pre-production of the new program begins today, and the first installment premieres on here! Networks, America’s premium gay and lesbian television network, and on Advocate.com and Gay.com in 2010.

“Forty-two years ago The Advocate began as a small yet influential newsletter. Over the years the publication expanded its voice and soon became the nation’s LGBT news source of record,” said Stephen Macias, Here Media’s Executive Vice President and General Manager. “Adding a monthly televised news program bolsters The Advocate’s ability to engage an entirely new audience. Additionally, the new content and format create exciting advertising and sponsorship opportunities further integrating The Advocate and Here Media’s other prominent LGBT brands.”

In the vein of 60 Minutes, The Advocate’s television newsmagazine shares the brand’s new editorial direction—dedicated to examining current news, political, lifestyle, and cultural trends. The Advocate’s Editor in Chief, Jon Barrett, will host each episode, and The Advocate’s Senior Editors will file on-air reports, including compelling profiles and investigative segments.
Additionally, contributing journalists will lend expert commentary and opinion.

The Advocate is currently available to consumers via the print publication, Advocate.com, and the Advocate imprint published by Alyson Books.

About Here Media

Here Media, Inc., produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include theaters, television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.

Here Media owns and operates a variety of media assets including:

Here Studios, a full-service motion picture studio.
Here Films, a motion picture distribution company.
here! Networks, a premium television network featuring programming that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S. markets, including every top 10 market.
Iconic brands including Out, The Advocate, and HIV Plus as well as Alyson Books.
The Advocate/Out group of online sites including Gay.com, Planetout.com, Advocate.com, Out.com, and SheWired.com.

Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners Gods and Monsters and Departures.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding Here Media’s plans to launch new technologies and user experiences, as well as statements containing the words “intends,” “believes,” “anticipates,” “expects” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet. Additional information concerning factors that could affect Here Media’s future business and financial results is included in Here Media’s public filings filed from time to time with the SEC, which are available at the SEC’s website at www.sec.gov.

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Your thoughts

I'm so so glad that I was right about the name (long story). I knew The Advocate was a gay-friendly magazine but last year some social conservative group handed this lousy rag out at our campus under the same name and it confused me about the existance of two.

Posted by: Jake | Sep 29, 2009 9:51:38 PM

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