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Pro-acceptance films: What Sparked SFMM's interest?

by Jeremy Hooper

Looking over Stand For Marriage Maine's latest campaign filing, we found this expenditure to be interesting:

Screen Shot 2009-10-15 At 8.07.53 Am-1

Why? Well, as you may or may not know, Groundspark is the pro-equality company that's been responsible for some of the most powerful pro-LGBT/anti-harassment educational films to grace the world's DVD players. They are the filmmakers behind the groundbreaking film It's Elementary, as well as more recent offerings like Straightlaced, That's a Family!, and Let's Get Real. So you can't help but wonder why our opposition would be stocking up in Groundspark films to the tune of 130 buckerooskies. Even though we certainly see them as great stocking stuffers, it's a near certainty that early holiday shopping was not the motivation behind Stand For Marriage Maine's purchases. So what was?

Are they planning to use clips from Groundspark films in future ads? Are they using them at their rallies and meetings in order to "find us out"? Or are they just using them at their parties as part of their "take a shot every time you see a pride flag" drinking games? Color us curious.

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Your thoughts

A Focus on the Family site,, which seeks to counter pro-gay curriculum in schools, uses material from the It's Elementary and That's a Family! guidebooks to show how pro-gay curriculum supposedly "[politicizes] the classroom" and gives "negative portrayals of socially conservative and religious viewpoints." (This is found on pages 9-11 in this pdf:

I don't know if it's in any way related, but I read this article earlier this morning then stumbled across that site and PDF a little later.

Posted by: Katie | Oct 15, 2009 11:56:47 AM

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