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Is that an HRC buying guide in your pocket or...?

by Jeremy Hooper

Supporting fair-minded biz? There's an app for that:

HRC-appThe Human Rights Campaign’s “Supporting Businesses That Support Us” campaign goes high-tech this new year with a free iPhone application that equips pro-equality shoppers with rankings of popular American brands at their fingertips.

The “Buying for Equality” iPhone application (available at puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.

HRC Launches “Buying for Equality” iPhone App [HRC]

Well that's one way to stave off detractors who claim you're out of touch. A nice bout of app-titude, HRC!

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Your thoughts

This is great. I've carried the HRC's guide in PDF format on my iPhone for a while now, but this will make it easier to quickly search and narrow down by category.

Posted by: Giancarlo Blandon | Jan 5, 2010 12:14:31 PM

No fair, I want an iPhone... Here's to maybe next year in iPhone land.

Posted by: LOrion | Jan 5, 2010 1:43:13 PM

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