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Focus on the Family ads: Smiling in public so they can decry us in private

by Jeremy Hooper

Screen Shot 2010-03-17 At 11.17.03 AmAfter Focus on the Family aired their Tim Tebow Super Bowl ad, we pointed out how it's not the ad's content that matters -- it's the fact that the ad directed viewers to go to the organization's very homo-hostile, very-anti-progressive website.

After Focus on the Family placed ads on websites like, we pointed out how it's 6A00D8341C503453Ef01310F2Ef660970C-1not the ad's content that matters -- it's the fact that the ad directed viewers to go to the organization's very homo-hostile, very-anti-progressive website.

But of course in both cases, the FOF staffers pretended to have no clue what we were talking about. They said stuff like this in the press:

On Tebow:

[Gary] Schneeberger said he and his colleagues "were a little surprised" at the furor over the ad. "There's nothing political and controversial about it," he said. "When the day arrives, and you sit down to watch the game on TV, those who oppose it will be quite surprised at what the ad is all about."
CBS urged to scrap Tebow ad [AP via ESPN]

On the NCAA:

Focus on the Family spokesman Gary Schneeberger said that if such material were "all of a sudden labeled hate speech, we have deeper problems in our country than we even know."
Schneeberger said there is nothing political, controversial or hateful about the ad, saying it's meant to urge people enduring life challenges to check out Focus on the Family as a resource.
Focus on the Family ad yanked [AP via ESPN]

Comments that of course completely sidestep the issue. Because while we're not going to rehash the kind extremely over-the-top nonsense one can find on Focus on the Family's website (see a list here), the reality is that the website is beyond hurtful (refer to your friends as having "a homosexual problem"), and the website was exactly what both ads were selling. The website was the product. We know it. And you know who else knows it? Focus on the Family. They just prefer being disingenuous.

Well today the mask comes off. This from Focus president Jim Daly:

(click to play audio clip)

*SOURCE: Citizenlink

Don't be fooled, America! This organization is bold enough to tell people that "homosexuality is a lonely and disillusioning way of life," yet doesn't possess the fortitude to admit that they are the ones fostering loneliness and disillusionment with families that feature LGBT people! If Burger King tried to sell the Double Whopper with Cheese as health food, the pushback would be resounding. This false advertising is not much different.

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Your thoughts

"homosexuality is a lonely and disillusioning way of life,"

Why is it that we constantly have straight people making all of these definitive statements about what our lives are like? They don't know anything about us and certainly aren't the "experts" they pretend to be. And as you said the only reason there's any loneliness, disillusionment or other unhappiness is because of their hateful behavior. If we were as nurtured and free as they are to live their lives we wouldn't have any such problems.

Posted by: Buffy | Mar 17, 2010 4:23:16 PM

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