Forward or reverse? Target opts for neutral
Target Corp. said it is remaining "neutral" on Minnesota's controversial marriage amendment, despite the company's long history of policies friendly to gays and lesbians.
At its annual meeting today, Target chairman and CEO Gregg Steinhafel was asked about the company's stance on the amendment, which would put a ban on same-sex marriage into the Minnesota constitution.
"Our position at this particular time is that we are going to be neutral on that particular issue, as we would be on other social issues that have polarizing points of view," Steinhafel said.
Target CEO: We'll remain neutral on gay-marriage amendment [TwinCities.com]
Someday, the choice between treating LGBT citizens like equal human beings vs. treating discrimination like a "family value" will not be seen as polarizing. Until then: Our would-be, should-be, could-be allies can and will continue to paint this whole thing as a "controversy," even though the clear and undeniable stakes are between one crew that feels wholly comfortable to say stuff like this...
...about another crew that just wants to live and love in peace already!
You know, you have a real opportunity here, Target. You can shop around for a better deal all you want --principled fortitude will always come with a premium, regardless of trends.
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