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07/11/2011

NOMmers go off-message, say so much about org's true goals

by Jeremy Hooper

The National Organization For Marriage is a single issue group that has chosen to hone in on one political matter. So why do NOM staffers post blogs like this one?

Screen Shot 2011-07-11 At 8.17.14 Am
[NOM Blog]

Why? Well, because while the stated goal is stopping marriage rights for same-sex couples, we've always known that NOM's parallel focus is on public relations/public perception. As part of this PR campaign, they want to create a climate in which LGBT people and their allies are seen as some sort of militant, radical, self-motivated, unsympathetic basket of oddities (sometimes one of those things, sometimes all), so as to, by way of contrast, cast NOM in a traditional, moral, greater-good-motivated, sympathetic, virtuous light. With NOM, it's not just about same-sex marriage, in the practical sense, while that notion is up for debate in a particular state or on the national stage. The larger, overarching, day-to-day goal is to lead America to an unfavorable impression of LGBT gains.

So why the above post, specifically? Because look at it: It reads as "weird." As "scary." As some sort of warning sign for America. Never mind that it has absolutely nothing to do with LGBT people, same-sex marriage, religious protections, or any of the matters that come under NOM's purview. The post is meant to tell readers that some people, somewhere are doing something that relates to gender and kids and (tangentially to) marriage, in hopes that NOM's crowd will connect the dots between this and those "wacky" Americans who want "social madness" here at home. The idea is to create fear.

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