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Add rush ticketing to list of things that NOM doesn't understand

by Jeremy Hooper

"Rush ticketing" is a standard theatrical practice for any show. Typically how it works: On the day of performance, the producers release a limited set of tickets, usually in the mezzanine, that have been set aside for reduced rates. Sometimes the process involves a ticket lottery, other times it involves waiting in a long line, and sometimes there are other stipulations (possession of a student ID, cash only, etc). The idea is so people who may not be able to afford the higher show prices (which are out of control on Broadway) can still find a way in to see the production.

The process has nothing to do with popularity. The Book of Mormon and Wicked, the two most popular shows on the Great White Way, both do a daily rush. Many others do as well. Current list here.

But leave it to NOM to take a standard process and try to turn it into something indicative:

Screen Shot 2011-09-19 At 5.10.22 Pm

Uh yeah, NOM -- You're point? The 8 producers want as many people as possible to see the historic folly that was the anti-equality defense. Nobody's hiding that fact! In fact, learning about it didn't require a Google search -- I got about five press releases today on the subject.

I'm thinking that rather than worry about what is and is not being charged to see 8:The Play, NOM should instead be focusing on the real world costs of 8: The Actual Thing. That price is immense. That price tag is cruel in any economy. NOM's rush to incur these and related charges will eventually bring down the organization's final curtain.

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