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09/06/2011

NOM confuses yellow billboard for pink slip, basic fairness for NY liability

by Jeremy Hooper

I'm not the least bit surprised at the National Organization for Marriage's choice to run a billboard that seeks the ousting of pro-equality New York state senator Roy McDonald (R-Saratoga), since NOM has chosen the fruitless campaign to roll back Empire State marriages as its ID marker for 2011. However, I am surprised to see NOM rolling back said billboard's pop culture sensibility to sometime around 2004, when slogans like this "Apprentice"-invoking one might have seemed clever:

Nom Email 2011-09-05 Ny-Roy-Fired-Billboard
[SOURCE: NOM Blog]

What, was "You are the weakest link -- goodbye!" too topical? "What'chu talkin' about, Willis?" too fresh? An "Old McDonald" reference too Top 40?

Not to mention, beyond just the dated dictum: No candidate has even announced an opposition campaign. So at this point, not only is McDonald not fired -- he's not even thinking about updating his resume yet! You'd think that if NOM wanted to spend its donors money on silly little roadside attractions, they'd at least pinpoint a path forward rather than merely positing this generalized need for regression.

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