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10/24/2011

Target(ed): Support shows that support vulnerable youth, earn 'values voter' ire

by Jeremy Hooper

Oh, the oft-scrutinized Target. Sometimes it's the company's donations to anti-equality politicos that subjects them to boycott, and other times it's the retail giant's supposed "promotion of homosexual and transgender lifestyles."

This from the Florida Family Association:

I was disappointed to learn that Target is a leading advertiser during a television show that affirms and promotes the homosexual and transgender lifestyles as well as other inappropriate behavior to an audience that is almost exclusively young teens and children.

It was equally concerning that Target advertised three times during the October 17, 2011 9:30 pm “Beat It” episode of Degrassi when Teen Nick aired a promotion for TheTrevorHelpline.org. The promo stated in part "The Trevor helpline is a free and confidential service that's open for gay and questioning youth. Be proud of who you are."

In past airings of certain Degrassi episodes MTV included a free promo for PFLAG (Parents and Friends of Lesbians and Gays) which directed kids to an organization that would encourage our youth to embrace a different sexual identity that may stay with them for life.

Not only is Teen Nick affirming the homosexual and transgender lifestyles in the content of the program itself but also includes promotions during Degrassi which lead America’s youth toward, not away from embracing these behaviors.

Target is the ONLY major retailer that is advertising on this irresponsible and shameful show. This is a point that I will remember when choosing where to shop.

I sincerely hope that Target will stop advertising during this irresponsible and shameful show.
Disappointed in Target’s advertising on show that actively encourages children to embrace an alternative lifestyle. [Florida Family]
(h/t: J.M.G.)

Okay. And I sincerely hope the Florida Family Association will stop contributing to irresponsible and shameful climates of fear and isolation. Let the cards fall where they may.

So far Target doesn't seem to have responded to this contrived controversy. Perhaps the best response: To up the ad dollars, increase the positive outreach even more, and get beyond the 2010 controversy that is still lingering around.

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