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10/27/2011

This is what's wrong with NOM. Well, one thing...

by Jeremy Hooper

To set up some poll results that they intended to brag about, NOM's blogger (presumably Thomas Peters but possibly someone at Opus Fidelis) led with an intro line about the crushing wave of gay that "swamps" online polls:

Screen Shot 2011-10-27 At 4.59.09 Pm
[SOURCE: NOM Blog]

Sure enough, they were right. Less than an hour after the above posting, the numbers completely flipped. As of now (5:02PM ET), the results are 63% against repeal, 36% in favor. Which is nice, as far as that goes.

But what really gets me about the way they frame this and other online situations (YouTube ratings, comments, etc.) is how they act as if they do not have THE SAME EXACT OPPORTUNITIES as gay activists. I mean, if NOM's support system is as great as they tout, then why didn't this post, on their organizational blog, lead to an onslaught of support for repeal? It's not like conservatives don't use the Internet -- they so totally do! So why are polls like this one so easily swayable, even when the only place it seems to have been pushed (until now, with my post) is through NOM's own social media outreach?

The obvious answer: NOM's support system is extremely lacking. We saw this with that failure of a social media money bomb they launched at summer's end. We see this on every YouTube video they post, where both comments and ratings go pro-equality/anti-NOM in heavily majority numbers. We see this is forums that are left unmoderated. And so on and so forth. NOM, when left to the organic whims of a fair and free internet, LOSES EVERY TIME. And that's not just digitally bad -- in this world where the line between online and real world is narrowing every nanosecond, this is really the foreshadowing of a very near future. A very near future that will "swamp" away the spin.

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