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01/03/2012

Wait, OPUSfidelis thinks NOM's patented divisiveness is *good* for business? Really?!

by Jeremy Hooper

You know how I've told you on many occasions about OpusFidelis, the highly Catholic social media firm through which NOM farms out the larger part of its online work? Well here, now look at this oddly placed image that OPUS is using to promote its "social engagement" skills:

Screen Shot 2012-01-03 At 5.48.18 Pm
[OPUSfidelis.com]

Brian Brown arguing with pro-equality protestors? What's the message there? "Yes, potential clients: Sign with us, and you too can learn how to get riled up when faced with the heartsick citizens whose souls you punch when you steal their equal rights!"

Oh, and as for this "growing by over 1+ million a month" claim? Ludicrous! Every measure we have (e.g. abysmal YouTube ratings, social media forums filled with more pushback than support, social media fundraisers that fail, a Twitter account with far less followers than most gay bloggers despite NOM's considerable national attention, etc.) shows social media as a NOM weak spot, not place of growth.

But whatever. Let them write their opuses. We'll write history.

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