RECENT  POSTS:  » Read: 4th Circuit strikes down Virginia marriage ban » GLAAD: Change is possible: Former 'ex-gay' activist Yvette Schneider 'celebrates the worthiness and equality of all people' » Man who stands in way of Texas equality works to stunt economic windfall as well » Miami-Dade Circuit judge rules state marriage ban unconstitutional; stays ruling » Video: With marriage equality, Texas could put in a pool at the Alamo » CWA ably demonstrates ludicrousness of American Christian right's persecution complex » Video: CBS News hosts '50 Years Later, Civil Rights;' includes marriage equality, obviously » Audio: White House? Nah. But in race for most anti-gay House member, Bachmann a strong contender » Brian Brown is the victim, y'all. How many times does he have to tell you? » Congrats, gay activists—Bryan Fischer has found new group for his weekly 'Nazi' branding  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

04/25/2012

NOM to supporters: Dump Starbucks is now a global failure

by Jeremy Hooper

In an e-blast sent out yesterday, NOM brags about how its taken its Starbucks boycott international:

Screen Shot 2012-04-25 At 9.47.43 Am

Only problem for NOM? In the one month span since the boycott began, that campaign has still failed to get the number of petition signatures that the "Thank Starbucks" effort got in 48 hours:

Screen Shot 2012-04-25 At 9.45.05 Am
(**"Thank Starbucks" got 40k in 48 hours; had 95+k just a day later)

And the Starbucks stock? It has closed considerably higher every single day since the NOM boycott began. As I write this, the stock is +7.88% where it was on Dump Starbucks' first day.


Translation: By talking about how many countries it's now in, NOM is doing more damage to what is already a terrible blow to the organization. When the campaign went international, I fully expected them, based only on the intensely increased pool of potentials, to explode their numbers immediately. But no. The NOM support is stagnant, because this campaign is misplaced and purposeless, going after a beloved company for an abjectly discriminatory reason. America has rejected it—Now Earth is doing the same.

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails