Yes, NOM—principled stands against discrimination still require some degree of courage
I always find it interesting when the National Organization For Marriage pushes articles and ideas like this:
Why do they think this helps them? I mean, yes, duh—we all know that some people/companies are going to look down on those who do the right thing and stand for equality. None of us deny that. While the potential for fallout is lessened every day, there are still some who are going to fault those who take stands. Companies that do take these principled stands in favor of marriage equality must weigh the impact.
But potential doesn't equal merit. In fact, that the potential fallout has been so drastically lessened in such a short period shows how fully the momentum lies with the pro-equality camp. Companies that come out for equality are now more likely than ever to see an boost in support, with even same-sex marriage opponents far more likely to take a live and let live approach than they are to boycott. The undeniable fact is that there is not one American company that has been successfully boycotted in the past five years because of said company's support for marriage equality. NOM is trying that right now with Starbucks; that campaign is a laughable failure.
So yes, there are still some companies out there that are going to try to "send a message" to those who do the right thing. So what? The larger, more prevailing message is coming from society at large. The NOM crowd is desperately trying to slow the clock and exalt the holdouts above the leaders. Fine, let them. It's not going to work.
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