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06/04/2012

'Look what we did to Starbucks!' hilariously claims the NOM that did absolutely nothing

by Jeremy Hooper

My husband and I go to Starbucks multiple times a week. Andrew is fanatical about making sure we use his gold card, forcing me to take his iPhone with me just about every time I go so that he can earn his points or starts or whatever. What can I say—for a product he enjoys, my husband is a marketer's dream.

This being the case, we get rewards cards all the time. A free drink here, an extra oatmeal there—Starbucks is forever sending us postcards that entitle us to a free something or other. It's kind of a thing.

But leave it to the ever-duplicitous NOM crowd to now look to a mailer that is making the rounds, geared toward bringing customers into the Gold rewards program, and attempt to claim it as a sign of their failing "Dump Starbucks" boycott's supposed strength:

Screen Shot 2012-06-04 At 5.46.05 Pm
[NOM Blog]

The first thing I would say to NOM is that if Starbucks were to send a $5 gift card to everyone who had signed on to the "Thank Starbucks" counter movement, the company would be mailing out over $3.2 million in gift cards. So let's not make $200k sound like a lot, kids.

But regardless of the numbers, what kind of organization seriously looks to a marketing incentive like this and tries to connect it to its own political cause?! I mean seriously. Isn't that a little big for the britches, even for the paper tiger that is NOM?!

If Starbucks' slate of corporate concerns was a Venti latte, NOM's little boycott would be one half of one sprinkle of the optional cinnamon one might opt to dust on the top. It's cute that they don't know that.

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