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NOM continues to flog the Trix rabbit; continues to look desperate

by Jeremy Hooper

NOM continues its steady drift towards being just like the uber-incendiary American Family Association, with the once pragmatic organization now using the AFA's own One News Now site to lash out against the pro-equality General Mills:

"You know, [General Mills] had a chance to respect their customers, they had a chance to respect their employees, and frankly, as a publicly traded company, they had a chance to respect the diversity of their shareholders," [NOM's Jonathan Baker] offers. "And I just can't stress how disappointed we are that they have decided to cave to those special-interest groups."
General Mills' disrespect for customers [ONN]

Of course in reality, the majority of Fortune 500 companies are supportive of LGBT equality, with a growing number coming out for full marriage equality. But since NOM is an organization dependent on casting marriage equality as some sort of "special" right, Baker and crew have to make General Mills' support sound like some sort of pressurized thing. The natural trend lines are like meteors header right towards NOM's sustainability, so they must act like those trend line are shaped by some "special interest" puppet master, and not just the natural progression of companies who are paying attention.

It's very telling that NOM must rely on the AFA, an SPLC-designated "hate group", to push this contrived messaging. If the media world is a balanced breakfast buffet, the AFA's One News Now is like a bowl of raw sugar. Drenched in bull urine. Served with a side of indigestible thumbtacks. Empty calories meant for obfuscation, not nourishment.

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