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When did 'faith-driven' become stand-in for 'anti-LGBT'?

by Jeremy Hooper

An organization called Faith Driven Consumer has created a back-to-school shopping guide which is getting attention with anti-equality groups like the Christian Civic League of Maine. But what does "faith-driven" mean to this organization and its allies? Well, it all hinges on LGBT acceptance, mainly.

Virtually every single retailer listed by the organization prominently mentions the company's support…

Screen Shot 2012-08-09 At 9.51.57 Am

…or lack thereof for LGBT rights:

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And even with the few retailers where the evaluation does not mention LGBT rights, the profile mentions code words like "traditional family" and/or "values." That is the be all, end all for the faith-driven consumer: the level with which the listed company backs or shuns its LGBT customer base.

When did this happen? I ask this seriously. At what point did faith-driven belief start pushing things like charitable giving, good will, philanthropy, and community building to the sidelines so that the religious right's bizarre obsession with something Jesus never even mentioned could take prominence?

These "faith-driven" outlets might think they are sawing this company or that. My take? It's the evangelical Christianity brand that they are deeply damaging. Flailing church attendance bears out my belief, not theirs.

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