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NOM unwittingly shows inequality movement's grassroots deprivation

by Jeremy Hooper

The National Organization For Marriage has a shiny website called "Stand For Marriage America" where one can go check out all of the resources that this one special interest group, working in tandem with campaign mastermind Frank Schubert, has crafted from its offices on D.C.'s K Street:

Screen Shot 2012-10-29 At 3.04.15 Pm
Stand For Marriage America

Honestly, I think this one of the more obtuse game moves NOM has made in this cycle. When one looks at the ad campaigns for each of the four states, one sees the same faces and stories, none of which are actually connected to the states (or, in the case of Damian Goddard, the country) that they are purporting to represent. When one looks at the financials in any of the states, one sees that a preponderance of cash comes from NOM's shady channels and from their fellow Catholics at the Knights of Columbus. When one looks at any of the four state websites, one sees the same verbatim talking points, stock photos, and fear claims, only presented in a different color scheme to make them somehow unique to the state in question. When one takes the time, he or she sees how puppet mastered these campaigns really are.

With this site, NOM has only shorthanded that process. They are showing us, in a real and undeniable way, just how disconnected from the locals each of these four pushes for inequality truly are. It's all there, hosted on this one site. NOM is telling residents of Minnesota, Maine, Maryland, and Washington how to think without any recognition for the uniqueness of the states and their people or any illusion of grassroots support. It's totally top-down politicking; it's Big Bias meddling in four states' electoral processes.

Personally, I find this site quite helpful. This shows how little NOM cares about the nuance in any of these fights or the local sentiments that brought each of the states to their current, differentiated votes. NOM sees this as one big national gameā€”one where local gays lose rights simply because a politically-connected D.C. office thinks it knows better than everyone else, everywhere else.


***UPDATE: NOM has written a blog post/email blast about this "Stand For Marriage" effort. The headline:

Screen Shot 2012-10-30 At 9.40.00 Am

Because again, this is all a game to NOM. A profitable one.

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