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11/20/2012

The American Family Association: 'War on Christmas' hypocrites (/chickens)

by Jeremy Hooper

The AFA has announced its big three targets in this year's War on Christmas:

AFA is calling for a limited two-month boycott of Gap, Old Navy and Banana Republic, the three stores owned by San Francisco-based Gap Inc., over the company's censorship of the word "Christmas."

For years, the Gap companies have refused to use the word Christmas on their websites, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.

Need proof? Go to www.gap.com or www.oldnavy.com and type "Christmas" in the search bar. As of today, the websites bring up zero results. In fact, Old Navy's site gives an error message.

You'll find "holiday" picks, "holiday" wonderland, "holiday" anthem and a "holiday" gift guide, but you won't find "Christmas."

Gap and Old Navy are censoring the word Christmas, pure and simple.
MORE: Scrooge Alert: Boycott Gap, Old Navy and Banana Republic this Christmas [AFA]

But who still isn't using the word "Christmas"? Yup, that's right—the AFA's beloved Chick-fil-A. One finds lots of mentions of "gift shopping"…

Screen Shot 2012-11-20 At 1.47.18 Pm

...and those "holiday shakes" are still there…

Screen Shot 2012-11-20 At 1.51.31 Pm

…for everyone on your "holiday wish list":

Screen Shot 2012-11-20 At 1.51.43 Pm

But just try to find the word "Christmas" or even a reference to something like Santa or jingling bells in any of the company's promotional materials. You won't. In fact, the only references to Christmas on the entire website come in the form of personal stories that customers have shared with the company.

Let me repeat that I am not picking on Chck-fil-A here. I fully understand why they would use the more inclusive "holiday." It's the choice I would also make if I ran a company like this. Heck, it's the choice I make in my daily, multicultural life.

But AFA does not show such understanding. The fact of the matter is that AFA is publicly flogging certain companies while continuing to praise (and in this case give a pass to) the beloved chicken chain that they feel duty-bound to defend. At best, that's, well, chicken. At worst, it's rank hypocrisy.

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