RECENT  POSTS:  » No, you really don't seem to know what tyranny is, Jerry Cox » Vatican's #Humanum event meant to paint gay families as 'evil' and 'obscene,' admits invited guest » Read: Federal judge calls MS's marriage ban what it is: discriminatory » Yet another federal judge accurately notes crude discrimination within Arkansas' marriage ban » Prominent conservative outlet equates LGBT activists with Nazi paramilitary » New pledge: Conservative pastors choose to separate selves from civil marriage » Read: ADF creates fake 'victim' superbook; misapplies business matters to churches » P&G reaches out to pro-discrimination activist, learns it made right choice » In prep for Pope's 2015 visit, World Meeting of Families readies gay stigma, exclusion » Today in ambition: NOM cofounder vows to fight marriage equality for 100 years  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

03/06/2013

Report: Modern-day Peggy Olsons know LGBT people buy things

by Jeremy Hooper

Here's a really great AP report about the powerful inclusivity we're now seeing in American advertisements:

SNIP: "They're no longer just targeting gay and lesbian people. They're targeting people like my mom, who want to know that a company embraces and accepts their gay and lesbian family members, friends and neighbors," said Rich Ferraro, a spokesman for the media watchdog group the Gay and Lesbian Alliance Against Defamation (GLAAD).
FULL PIECE: Ads out of closet, into mainstream with gay themes [AP via Yahoo!]

If you think about your past, particularly during childhood, and all the images, phrases, and jingles that remain wormed into your brain, it's likely that many of these lingering bits came from advertising. Sure, that's changing somewhat in this fragmented media world of ours. But still, commercials have a certain undeniable power attached to them, even in the world of DVRs. Hell, our nation's Super Bowl ad fetish alone should convince you that.

If an increasing number of retailers want to use this power for social good? I'll buy that!

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails