RECENT  POSTS:  » AP report: FDA to recommend end on gay blood ban! (*UPDATED with big restriction) » Video: Another ad reflects changing (already changed?) 'Tide' » Anti-gay NOM compares its discriminatory cause to baby Jesus's early infant care » SCOTUS to begin new year by pondering outdated inequality » Video: TLC to air show about humans' ability to suppress truth in name of religion » AFA, LaBarbera think being publicly pro-gay is still a liability; how quaint » Video: Blended family with lesbian moms heads Tylenol holiday ad » NOM's new conspiracy theory: Census Bureau making changes to hide marriage equality's ill effects » Video: Voices from our pro-equality future (present?) » Anti-gay orgs continue to offend children of single parents, gay parents, more  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

03/06/2013

Report: Modern-day Peggy Olsons know LGBT people buy things

by Jeremy Hooper

Here's a really great AP report about the powerful inclusivity we're now seeing in American advertisements:

SNIP: "They're no longer just targeting gay and lesbian people. They're targeting people like my mom, who want to know that a company embraces and accepts their gay and lesbian family members, friends and neighbors," said Rich Ferraro, a spokesman for the media watchdog group the Gay and Lesbian Alliance Against Defamation (GLAAD).
FULL PIECE: Ads out of closet, into mainstream with gay themes [AP via Yahoo!]

If you think about your past, particularly during childhood, and all the images, phrases, and jingles that remain wormed into your brain, it's likely that many of these lingering bits came from advertising. Sure, that's changing somewhat in this fragmented media world of ours. But still, commercials have a certain undeniable power attached to them, even in the world of DVRs. Hell, our nation's Super Bowl ad fetish alone should convince you that.

If an increasing number of retailers want to use this power for social good? I'll buy that!

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails