RECENT  POSTS:  » One of America's most anti-gay organizations rallies for the Duggars; because of course they would » Photo: Stop! Turn around! Don't let NOM force you onto the dead-end pier that is their cause! » One day, two country singers—zero closets » Fringe pro-discrimination group thinks it can stop companies from sponsoring HRC event; adorable » Video: Josh Duggar promoting civil inequality for thousands of grown kids (and counting) » Brian Brown's focus on Kansas, Gov. Brownback shows how much of a political game this is for him » Tiny fraction of North Carolina magistrates choose to free up their days rather than serve local gays » Video: Reality star Josh Duggar leads sad little inequality rally in Little Rock, AR » READ: Federal judge strikes Montana's discriminatory marriage ban » Major global brand P&G comes out for marriage equality  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

07/01/2014

Burger King's novel Pride campaign

by Jeremy Hooper

Time reports:

 -2 One San Francisco location is serving up something special during LGBT pride week

Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper.

When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”
FULL: Burger King Debuts Gay Pride Whopper [Time]

Apparently there are followup plans that will extend the message beyond San Francisco. For instance, there is a forthcoming video that will show customers' reactions to the wrapper, which should get some conversation going.

Now if we can just a delicious Veggie Whopper, I'm all in with this whole thing!

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails