RECENT  POSTS:  » NOM spends six figures on North Carolina's Hagan/Tillis US Senate race » Idaho wedding venue can be discriminatory so long as it sticks to new business model » Sunday in Houston: Activists mad that churches were noted for their politicization head to a church—to politicize » Lisa Kudrow thinks my website title is modest, at best » Do you take this man to be your lawfully wedded mission of destruction? » MassResistance's hilarious fourteen-point plan for reinstating marriage discrimination: Get really, really nasty » Concerned Women For America finally learns to call out anti-gay rhetoric » 'Rivka Edelman' responds to me via one of the most bizarre comments I've ever read » Just going to another vendor isn't always easy, isn't good basis for sound policy » Pat Robertson: People who believe in fair nondiscrimination law are 'terrorists, radicals, and extremists'  

« Go back a post || Return to G-A-Y homepage || Haul tail to next post »

07/01/2014

Burger King's novel Pride campaign

by Jeremy Hooper

Time reports:

 -2 One San Francisco location is serving up something special during LGBT pride week

Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper.

When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”
FULL: Burger King Debuts Gay Pride Whopper [Time]

Apparently there are followup plans that will extend the message beyond San Francisco. For instance, there is a forthcoming video that will show customers' reactions to the wrapper, which should get some conversation going.

Now if we can just a delicious Veggie Whopper, I'm all in with this whole thing!

space gay-comment gay-G-A-Y-post gay-email gay-writer-jeremy-hooper


Your thoughts

comments powered by Disqus

G-A-Y Comments Policy


 
Related Posts with Thumbnails