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07/01/2014

Burger King's novel Pride campaign

by Jeremy Hooper

Time reports:

 -2 One San Francisco location is serving up something special during LGBT pride week

Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper.

When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”
FULL: Burger King Debuts Gay Pride Whopper [Time]

Apparently there are followup plans that will extend the message beyond San Francisco. For instance, there is a forthcoming video that will show customers' reactions to the wrapper, which should get some conversation going.

Now if we can just a delicious Veggie Whopper, I'm all in with this whole thing!

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