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08/11/2014

Team that lost two anti-equality fights in six months thinks it has capital to warn Target

by Jeremy Hooper

Screen Shot 2014-08-11 At 10.00.13 AmIn 2012, the Minnesota Family Council failed to pass a marriage amendment in the state, becoming one of the first four to ever lose such a fight. Six months later, the Minnesota Family Council again tried to stop the state legislature and governor from approving marriage equality, and they again lost. Marriage equality is a reality in the North Star State, and there has been no outcry of which to speak.

But even so, the Minnesota Family Council still thinks it has the upper hand. The anti-LGBT organization's spokespeople still think America's mega brands should heed their warnings:

A spokesperson for the Minnesota Family Council, which led the fight against homosexual marriage in Minnesota warned, “[Backing marriage equality] is a very risky business decision and ultimately the wrong one because it is families that shop at Target. People in Minnesota are still deeply divided on this issue.” [SOURCE]

I would also add that this is the same team that went after General Mills when that local brand opposed the marriage amendment in 2012. They did not even kind of harm General Mills' brand. Not even a dent in those famous cereal boxes. In fact, their ridiculous stunt protests outside of the companies' headquarters only helped show how extreme and non-accepting the pro-discrimination cause really is.

But of course the anti-equality movement has always been one with an outsized ego. If it were not such a self-centered cause, it would not be seeking to oppose its personally-held and almost exclusively faith-driven beliefs onto shared public policy. But since it is so me, me, me–centric, I suspect it will be many years before the most ardent opponents realize that the world has changed around them. They got so comfortable subjugating our rights through popularity contests that they were able to win that they simply cannot—and certainly will not—believe that the fates have changed.

Believe it, baby.

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