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06/27/2005
Advertisers unafraid to catch Logo's case of the gay
The soon-to-be launched Logo network has announced a slate of new advertising partners, with Miller Lite, Motorola, Tylenol PM, Key West, Lions Gate Films and Showtime Networks, Inc. jumping on the gay boat.
For the fledgling network it means ad revenue, for the advertisers it means exposure to the coveted "gay dollar," and for the "pro-family" groups it means a convenient way to know who to boycott without having to do the homework.
Everyone wins!
Furthermore, Miller Lite will serve as the sole sponsor of the network's inaugural program, a 90-minute documentary entitled "The Evolution will be Televised." The beer sponsorship will lead to the following morning's unveiling of Logo's first foray into morning programming, a 60-minute nauseous headache entitled "The Evolution is Really Hungover, Please Shut the Hell Up."
The whole shebang begins Thursday.
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