« Go back a post || Return to G-A-Y homepage || Haul tail to next post »
05/27/2009
Whi-- -not?
Levi's, a longtime ally, has strengthened its commitment to the gay rights community:
LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the same-sex marriage movement.
Levi’s Adopts a Tie-In With a Gay Marriage Symbol [NY Times]
We hear that True Religion jeans, not to be outdone, will soon encourage anti-gay social conservative to follow the tenets of their brand name.
*More about the white knots: WhiteKnot.org
Your thoughts
comments powered by Disqus
