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AFA again snatching victory from the jaws of not at all

by Jeremy Hooper

Ha! The AFA is declaring another boycott "victory," even though the company in question hasn't succumbed to even one of their demands:

American Family Association (AFA) has suspended its boycott of PepsiCo. After monitoring the company for several months, AFA is satisfied the company has withdrawn its major financial contributions to gay activist groups.
[Tim] Wildmon said a few minor issues remain, and AFA will continue to bring these to the attention of PepsiCo. “We feel we have made our point," he said. "Boycotts have been a last resort for us at AFA, and the PepsiCo boycott was started to address issues of concern to us – especially the promotion of the homosexual agenda in the culture. AFA will continue to challenge major U.S. companies to remain neutral in the culture wars rather than to use their resources to promote controversial issues.”

SOURCE: PepsiCo practices reflect change; AFA suspends boycott [AFA]

It's the exact same thing they've done with every other company to come before. Ford. McDonald's. They claim a win, even if the company that was AFA-victorybeing boycotted explicitly tells the press that they've changed nothing, or if the business continued to see their stock rise throughout the AFA's supposedly influential withdrawal. Actuality be damned. Results mater not. The appearance of faith-based achievement is all that matters to Don and tim Wildmon.

In their world, "you sunk my battleship" is a cry for victory, Olympic medals are too heavy anyway, and Miss Scarlett just might be exonerated from all charges as long as she professes to be an evangelical. We can see right through the childish game.

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Your thoughts

Ah, the Pepsi boycott... probably the stupidest boycott in history.

Don't want Pepsi? Fine, have a Coke. Oh you don't like Coke because they're gay-friendly? Have a Minute Maid. Oops. Have a Dasani. Oops.

With 99% of carbonated and non-carbonated soft drinks are out, what are the boycotters to drink? Maybe they could move to a particularly homo-hostile county and drink the tapwater?

Posted by: DN | Feb 12, 2010 3:07:05 PM

Yeah, "remain neutral." That's what they want. Any day now, they'll go after Halliburton for its radical right-wing agenda. After all, I'm sure the AFA is truly concerned about making sure companies stay "neutral," even ones they agree with.

Posted by: The Watcher | Feb 12, 2010 3:35:23 PM

I think they decide to stop their boycots when those boycots have brought in all the donations from the faithful that they're going to.

Posted by: Aconite | Feb 12, 2010 4:47:14 PM

I sarted following their stock prices when this first started, did not see anything happening, so I stopped following it.
Aconite is probably correct in that observation.

Posted by: Bob Miller | Feb 13, 2010 12:18:56 AM

So let me get this straight. You are all upset that that an organization that does not support homosexuality (they do not not want homosexuals mistreated, but don't want special rights given to them either) tells their people, look, there is a company that you are purchasing crap from that supports something that all of us (that are in agreement with them) do not support. So why give your money to them when they will turn around and use it to give one particular portion of the population extra rights and priveledges that the rest of us don't even get. But you are not upset when the liberal organizations do the same?? Sounds like hypocrisy to me.

Posted by: LiberalWatch | Feb 15, 2010 10:41:50 PM

Well, LW, the point of this post is actually not the merits of boycotting. The point is that the AFA *always* ends their boycotts by claiming a "win," even though there is no demonstrable victory for their side. It's not even all that upsetting -- it's more just funny.

But if you want to talk merit: Then yes, there is a HUUUUUUGE difference between boycotting an anti-gay company vs. boycotting a pro-equality one. The "special rights" and "extra privileges" talk is just silliness meant to mask reality. An anti-gay company is treating certain people unfairly -- a pro-equality company is working to remedy injustice. Apples, oranges.

One day we will reach the day when people stop seeing the ill treatment of LGBT people as a subject towards which we can and should "agree to disagree." We're just ahead of the curve on this one.

Posted by: G-A-Y | Feb 15, 2010 10:55:18 PM

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