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04/13/2011

Marinelli: There's a secret, underground NOM

by Jeremy Hooper

If you see a pair of gloves lying around, they very well might belong to NOM defector Louis Marinelli. Because clearly he's taken his off:

As early as last year after the Summer for Marriage Tour, NOM had the idea of assembling a special team of particularly homophobic propagandists dedicated supporters, which I lightly touched upon discussing NOM’s illusion of support. The task of this team is to do the work NOM doesn’t want to do or officially engage in. Let me give an example.

A couple of months ago, Elton John publicly changed his opinion on same-sex marriage and came out supporting marriage equality. Naturally, NOM wanted to go after him for his change of heart but “due to Elton John supporters and various other reasons” NOM decided not “to push the story” officially.

Ol-Points-300X219However, NOM’s secret online propaganda team was instructed to “make [Elton John's change of heart] public in a more suitable way” to allow NOM to covertly attack the pop legend in a way that would officially leave them out of the fray. It was important to NOM to create the illusion that Elton John’s change of heart naturally spurred a public backlash when all the while it was NOM pulling the strings from above.

In exchange for their propaganda work, NOM is offering rewards.

As part of my job with NOM, I was instructed to create a point system to reward the propagandists. Everything they do will be tracked and NOM plans to reward them. In the future, when this team gets off the ground, NOM intends to use the technology behind Mr. Brown’s ActRight conservative activism website to facilitate tracking, create a competitive atmosphere between the propagandists and allow them to redeem the points they earn in a variety of ways, including lunch with Mr. Brown himself.

FULL PIECE: NOM is developing a secret online propaganda team [Louis Marinelli]

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**ALSO: Louis confirms our exclusive report on Opus Fidelis (which, btw, we discovered independently of Louis):

Currently, NOM’s remaining social media team, managed under Opus Fidelis, is working to develop the technology they need to deploy this secret online propaganda team. Central to the idea is to develop a plan that will “keep [the team] motivated in the long-term,” and the project’s head, David Lejeune, emphasized that the team would have “to be filtered so there is no risk of a leak.”

Some other names we know to be associated with Opus/ this online outreach in general:

-Casey Fimian, daughter of former congressional candidate (R, Virginia's 11) Keith Fimian. Casey worked/(s) alongside David Lejeune at Fidesco, a Catholic organization.

-Joe Giganti, a conservative commentator whose lengthy conservative resume includes a stint as strategist of Alan Keyes' presidential campaign. Here's Mr. Giganti talking to Focus on the Family about how LGBT civil rights supposedly insult "real civil-rights laws and the people that have struggled..." And when Mitt Romney distanced himself from Gen. Peter Pace's claim that homosexuality is immoral, Giganti said that Romney's words "clearly display that he has a complete misunderstanding and does not grasp the moral values on which our country has been founded and that the conservative movement is trying to preserve."

-Colton Brugger, who operates a GOP consulting firm out of TX. You can find some of Colton's NOM connections on Facebook. Also to the NOM-involved MN for Marriage effort. There's also another weird connection involving "notherealdomain.com," a site to which NOM posts some of its images. One of the only un-NOM things we can find posted on that site is this flyer for a charity relay race -- a flyer that is also posted on Colton's site.

-Thomas Peters, the Catholic blogger who has been working for NOM behind the scenes.

-Justin Haas

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*ALSO: In his piece, Louis identifies one of these underground voices with the initials S.N. He's obviously referring to Serena Nino, a prolific Facebooker who routinely fills the NOM F'book with overheated comments about gays.

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