Target seeks Pride; AFA seeks fall

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05/24/2012

by Jeremy Hooper

Oh, Target. The company really just wants to add a little chichi caché to the discount retail experience, yet it seems that every couple of years, it can't help but find itself involved in a political controversy. Recently, said controversies involve LGBT equality and the the red-circled retailer's perceived steps toward or against the same.

That's the case yet again. Happily, this time the controversy is due to the company's stand on the right side of history:

Target issued a statement on its website this week, saying it will donate 100 percent of proceeds from "pride" t-shirts bought online in June to Family Equality Council. That drew the attention of Randy Sharp, special projects director at the American Family Association (AFA).

"What this group does [is] it advances homosexual marriage in the United States and pushes for federal law to recognize same-sex marriage," he explains. "Target has basically decided that they're going to endorse this organization, that they're going to endorse gay marriage laws in the United States, and they're going to back it up with $120,000 cash."
Target's promise to 'gay' community [AFA's One News Now]

Randy Sharp—who, it must be noted, once suggested that the Walgreens company was sponsoring the Gay Games in order to increase the sell of their HIV drugs—regurgitates the usual AFA schtick, claiming that Target has "caved to the homosexual agenda." Randy is also claiming, as per usual, that the AFA is simply asking Target to stay neutral.

But the thing that the AFA always overlooks is that this equality conversation is not a two-sided, agree to disagree conversation. The AFA and like-minded allies are on a multi-decade, uber-aggressive campaign to completely remove LGBT life from public view, and, if they had their way, "change" all of the world's homo-gays. "Neutral" is just an AFA code word meant to mask the discriminatory truth attached to this organization's every working day. For fair-minded onlookers, staying out of it does not equal staying "neutral"—staying out of this one-sided onslaught equates to negligence!

**Check out the Target Pride gear here: