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Anti-equality conservative admits GLAAD CAP is 'smart' and 'effective'

by Jeremy Hooper


Brandon McGinley, a senior staffer with the Pennsylvania Family Institute who also writes for a number of conservative (and largely anti-LGBT) publications, has admitted that GLAAD's Commentator Accountability Project (which I created with a small team at GLAAD) is "smart" and "effective" strategy:

When a people is as risk-averse in political posturing as we are, the movement most willing to exact a personal price for opposition will win. This explains the American elite’s newfound passion for LGBT rights. The movement carefully worked to make it socially embarrassing to hold traditional views of sexual morality. For example, the Gay and Lesbian Alliance Against Defamation (GLAAD) has created an Index Librorum Prohibitorum, but for public commentators. The point is to shame and marginalize their opponents. It’s smart, cynical, and effective.

If there’s one thing an elite hates, it’s embarrassment. (The second thing an elite hates is risk.) With the support of this elite, “homophobia” is becoming just as much a blasphemy as real blasphemy has ever been in this country.

And Brandon's quite right about the "smart" and "effective" parts. Although he's quite wrong about GLAAD CAP being "cynical."

As I've repeated ad nauseam in the years since GLAAD CAP launched, the project is made up of nothing more than the subjects' own words. The people who are in the project are there because they have made enough of a public profile for themselves that they either are or, in an increasing number of cases, were relevant media figures who popped up in statewide and national media outlets for the purposes of fighting LGBT rights. Each profile is a one-pager that contains a simple quote from the subject's own pen or lips, which is always linked out to its source material.

If the subjects are embarrassed by these words, then they shouldn't have written or spoken them. If the subjects feel "shame," then it's likely because their attack lines were shameful. If they find themselves marginalized—and I've made it clear that I do think many, if not most, anti-LGBT pundits are now operating on the margins—then it's their own doing. It is not cynical for an LGBT rights group to document the words that their often handsomely paid opposition uses to attack their freedoms. In fact it's the opposite. Documenting your opponents' own rhetoric means you do believe they are sincere and that they want to be judged by their own words and volume levels. What is cynical is accusing the LGBT rights group of being self-interested and contemptuous for doing little more than amplifying someone else's chosen messaging.


*NOTE: I stopped working on GLAAD CAP at the end of 2014. But when I made that choice in May of '14, my one request was for the project to go on. I trust that it will continue to thrive.

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