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Org. that's long brought headaches to American gays goes after notable, pro-gay cure

by Jeremy Hooper

Like countless American brands, Tylenol (and its Johnson & Johnson mothership) have long featured portraits of American family life in its advertisements. Courtship, marriage, and parenting are just some of the key commonalities on which brands rely in order to relate their products with the day-to-day life of the consumers they hope to reach. This is Advertising 101.

When it's heterosexual couples and their presumably heterosexual children doing heterosexual things, the American Family Association of course takes no issue. But when its gay kids going to prom or gay parents raising their children? Well it's taking sides in a "culture war," don't ya know:

Companies should advertise the quality of their products, or in this case, how and when to take a medication and why it works. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Tylenol will regret.
Tylenol's Pro Gay Campaign [AFA]
Screen Shot 2015-06-23 At 8.07.08 Pm

Don't "take sides"—just succumb to our campaign demanding that including gay people in your ads constitutes deception and "normalizing sin." Riiiiiiight.

Go home, AFA; you're over. It's done. You lost. Maybe take a Tylenol for what it surely your major "culture war" hangover.

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